Three Strategies to Get New Customers in a Flash
By Bryce / December 2, 2014
Struggling to meet year-end quotas or get 2015 off on the right foot? We’ve got three simple strategies for you. And guess what? Each task can be done in as little as 10 minutes using little more than a computer, Internet connection and a phone. Whether you’re a brick and mortar or online business or service, by implementing the following three tactics, you will see you’ll see a spike in your productivity and generate new business before closing the book on 2014.
- Dial out for new customers. Yes, experts will tell you inbound marketing generates warmer leads and quicker conversions, but if you’re waiting for Internet leads to come through or the phones to ring, you may just give cold calling a shot. While calling up complete strangers to talk up your product or service may sounds like a strange tactic for some, cold calling is an effective, short-term strategy for small businesses. Even better, if there’s a reason to be calling a particular prospect. Consider the following customer examples:
- Farmers Agency Producer Jaime Saenz Jr. he calls prospects based off a trigger event—in this case the homeowner’s expiring insurance policy or x-date—30 days in advance of their renewal date and offers a free quote. “The intel Cole X-Dates provides means it’s no longer a shot in the dark. You’re actually speaking to these people and they know they’re going to have to renew, so when I call with an offer of a free quote, they’re responding well to it.”
- Reece and Nichols Real Estate Agent Kristi Soligo, who reaches out and calls the neighbors around properties she’s representing three times: when the home is just listed, when the home is under contract and when the home has been sold. “The possibilities of having new business by contacting people who don’t know you yet, that’s the power of Cole Realty Resource.”
- Make it easy for customers to find you. A recent survey says eight in ten Americans will likely buy a holiday gift at a local shop. What’s more, shoppers plan to spend more than $100. So give them a reason to buy at your brick and mortar by ensuring your business or service can easily be found. Make it easy for consumers to locate you by:
- Making sure your website, social media spaces and online directories are updated with your current contact information—including a working phone number, email address, physical address and business hours.
- Regarding the aforementioned sites, be sure to refresh your content. Consider regular blogs or videos that answer customer questions or solve their pain points.
- Search engine giant Google receives nearly six billion searches a day. So, if you haven’t already, be sure to claim your Google + for business, Yelp, Yahoo, Bing, Yellow Pages and White Pages. This allows consumers to rate and review your business or service.
- Lay the groundwork for 2015. In other words, get your marketing plan together. Spend some time and figure out potential triggers and plan accordingly. Look at the past year and see where you had the most sales and why. Likewise, look at weak sales dates. Figure out why sales were slow and how you can reverse that trend. Map it out on a calendar and put some marketing dollars to it.
What do you think? We’d like to know.