16. Decoding Mobile Marketing

What’s square, mainly black and white and being scanned by people all over the place? If you guessed QR codes, you’re (almost) right! It’s actually two-dimensional barcodes and they are showing up on everything-from food packaging to magazines, clothing tags and direct mail. Two-dimensional barcodes are considered a direct link between print and the Internet and they’re revolutionizing the way businesses–both small and large–are promiting their products and services.