3 Ways to Leverage Positive Feedback
By Lora Ullerich / March 27, 2012
As a business owner, tooting your own horn is never as effective as a customer testimonial. That’s because customers come across more sincere and unsolicited than a self-serving plug or advertisement. During the pre-Internet days, testimonials were oftentimes hand-written on custom stationary or typed. These forms of communication were very personalized, however hard to come by. While the Internet made it simpler to include customer words or phrases on website homepages or in email signatures, the posted words seemed to have lost that genuine quality and authenticity the printed form of gratitude possessed.
Social media is bringing back the legitimate, raw customer testimonial in all kinds of forms and mediums. So, no matter where your audience is, they’ll be sure to hear or see all the great things being said about you. As a business, all you have to do is ask or in our cases, think outside the box on ways to use these unsolicited positive reviews. Here are three actual examples of unique ways we’re leveraging the power of social media to get our customers to talk us up online.
Video testimonials: One of our customers, Phil, has a voice for radio and in fact, has worked in the business for a number of years. We took him up on his offer to record his voice on why he uses Cole Lists to find new customers. Soon after, he sent us the mp3 recording, we added some visual elements to make it interesting and threw it up on our YouTube page. Here’s the finished product:
Embedded Tweet: Another one of our customers, Rachel, uses our product to promote her Just Listed/Just sold properties. Here’s what she had to say about us after a friendly Twitter exchange:
— Rachell Jackson (@Rachell4Realty) February 29, 2012
Facebook Recommendations: Facebook now has this nifty way that people who “like” your page can also easily recommend you. And check out its prominent position on our Timeline.
What additional ways are you leveraging the power of social media to get our customers to talk your business/service up online? We’d like to know.